Personalization At Scale: How to Increase Sales with a Product Selector

Today’s consumer expects a personalized experience. Learn how you can provide one, and increase sales with a product selector.

July 13, 2021
10 min read
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According to a study by Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. However, online, away from the physical store floor, it’s harder to provide tailored experiences. 

So, how can we personalize the shopping experience when operating at scale? 

Guided selling is a proven technique to provide your customers with personalized product recommendations that speak directly to their needs. One way of introducing guided selling in your e-commerce store is via a product selector. A product selector asks the customer a series of questions, before finally directing them towards the product that best fits their needs.

In an environment where users have come to expect personalized experiences, offering a product selector helps the customer feel treated like an individual, saves them time, and reduces friction on their shopping journey – smoothing their path to purchase.  

This is just one example of how a product selector can look. Here, Bose asks a series of questions designed to direct the customer towards their perfect pair of headphones.

Why is a product selector so effective?

When you enter a physical store as a customer, there will typically be a retail assistant on-hand to help you. They might ask you if you are looking for something in particular, or need some help to locate the perfect product. The result? You enjoy a more engaged, informed, and personalized experience with the brand. 

A product selector is the closest you can get to replicating the in-store experience, at scale, in the digital space.

Including a product selector in your e-commerce store will help you connect with your customers’ needs in a focused way, which also helps avoid overloading customers with options, and creates a natural upsell opportunity in the process. For example, let’s take a look at New Balance’s running shoe finder. After completing a series of questions, the finder recommends a product, with a more expensive, upsell product suggested in addition to the original offering.

By making the shopping experience more enjoyable and interactive, you drive higher engagement – meaning the shopper is more likely to complete the purchase, and less likely to return the product once it arrives at their home. As such, your business can enjoy reduced abandoned cart and returns rates.

What to look for in a product selector tool

Statista projects that 53.8% of retail e-commerce sales will be made on mobile devices in 2021. So, make sure you choose a product selector tool that is mobile-friendly. If you have a large catalogue of products, the product selector could be the first place your mobile customers go to help them avoid browsing your full range on a smaller device. 

Secondly, look for a product selector that is fully customizable so that it can fit seamlessly into your website. The ability to precisely match your website’s font, colors, and style will create a smoother experience for the customer. 

Lastly, consider a tool that provides you with plug-and-play options. This will get you up and running faster, so that you can quickly reap the benefits of your new product selector.

How can I incorporate a product selector into my site?

Zingtree is the ultimate tool to build product selectors or any kind of interactive decision tree to help guide people through a process. With tons of plug-and-play product selectors for you to choose from, you can get yours up and running in a few clicks with an easy to implement pop-up, or an embedded version that appears on any page. All with no coding required!

You can also integrate your Zingtree product selector with your CRM to help you to store, analyze, and act upon customer data. Zingtree product selectors are mobile-friendly as standard, and offer you every personalization option through our easy-to-use editor or by applying your own CSS.

Want to find out more? Check out our product selector example:

[View Example]

In today’s e-commerce environment, users expect personalized experiences, and product selectors let your customers deliver that personalization on their own in a fun, interactive way. Your customer benefits from a more enjoyable shopping experience, while you benefit from reduced cart abandonment and increased upsell opportunities − it’s a win-win. Sign up for Zingtree and start building a powerful product selector for your store today.